"The X Factor" is a world-renowned musical franchise by Simon Cowell that started in the UK. "The X Factor" has conquered more than 30 countries as of mid-2011 and produced more than 50 winners around the world.
ABS-CBN bagged the exclusive rights to localize the program with KC Concepcion as host. The show will also give away P4 million in prizes- the biggest prize for a talent search in the history of Philippine TV. "The X Factor Philippines" brings together four of the country's biggest names in the recording industry across generations, Concert King Martin Nievera, Mr. Pure Energy Gary Valenciano, international singing sensation Charice, and Asia's Queen of Songs na si Pilita Corrales, as celebrity judge-mentors who will begin the search for the next Pinoy singing superstar. "The X Factor Philippines" is searching for undiscovered talent 16 years old and above that will be divided into four categories: Girls, Boys, Adults and Groups. They should be willing to brave the panel for a chance to win the biggest prize in a Philippine singing competition, a whopping P4 million worth of prizes, and become the next Pinoy multimedia star.
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